If you could be known for one thing, what would it be? I often ask someone to describe themselves in one word. Most people stumble over that answer because they think of themselves as a compilation of many qualities. I don’t really like narrowing myself to one core word either but there is a reason I like to ask this of my clients is:
When you sum up who you are and what you want to be seen for in one word, it quickly gets to the essence of who you are.
- What does that word mean to you?
- What does it mean to others?
- What feeling does that word represent?
- What does that word look like?
- When someone thinks of you, do they experience that word?
It becomes personal branding at its simplest. It is how you want to be seen at your core.
Weave the essence of your core brand word into your actions, whether in person or online. You can then observe your actions to see if they are in alignment with your word.
Your word is the core of your unique promise of value. Your promise of value is the essence of what you have to offer and guides you in how you live your personal brand. Your word clarifies and communicates what makes you special and what makes you different from other people.
You must be able to live up to your word. This word is what you want to be known for. It can be the promise of who you are today, or it can be what you aspire to become.
Keep it simple – Be clear, be seen, and know your word.