Engaging in Lifelong Learning

Proponents of higher education argue that you need to be an educated person to make it in the world. Proponents of vocational education say that you need to develop a specific skill to be useful. These days, most employers realize that both arguments are true — and neither type of education is enough on its own.

In decades past, having a college degree ensured your employability. But as recent college graduates are well aware, that degree doesn’t ensure employment any more — especially if the student hasn’t developed a special employable skill set. In fact, many college graduates are now enrolling in vocational programs, such as bookkeeping, veterinary technician, or cosmotology, to learn specific skills.

On the other hand, a vocational student who hasn’t learned to think more broadly may plateau at a certain career level with no possibility of promotion.


You always need to be learning and figuring out more about the niche that defines your personal brand. Your learning options may include university extension programs, community college courses, weekend management courses, online skill-building courses, and self-study. You can never, ever think you’re done learning, or your brand (and your career) will stagnate.


Excerpt from Chapter 17 of Personal Branding for Dummies by Susan Chritton: Personal Branding in the Workplace.


  1. Dummies books are great because they are made for smart people that want to figure out how to do something for themselves.

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