Evolving Your Personal Brand As You Age

Tree in four seasons - spring, summer, autumn, winter. Vector illustration. Isolated on white background.

“The most exhausting thing in life is being insincere.” ― Anne Morrow Lindbergh

Age impacts everything we do. When we were younger, we longed for the day that we were old enough to drive or meet our friends at a club. As we age, we start to notice that age is perceived differently by those around us. Many cultures value the wisdom of age and others place a judgment that advancing age means losing value.

If my personal brand were that of the ingénue then I could not sustain that as I aged. The key to an authentic personal brand is one of evolution. Transforming your brand to fit who you are at each life stage is the key to full acceptance.

Your personal brand is your legacy and your reputation. You must show your real self — not a fake version — to the world. Living authentically means changing your brand as you age. This makes you memorable to others; they recall your actions, your expertise, and the emotional connections that you make. Your experiences aren’t static and nor should your brand be.

Performing the personal branding process once and never looking back or reevaluating it are big mistakes. People with strong personal brands continue to evolve themselves by incorporating their new knowledge, their current stage of life, the changing cultural trends, and then adjusting their message for the people in their sphere of influence.

If you want to keep your personal brand relevant and progressing, you need to continue to set current goals and work toward accomplishing them. The world is moving too fast to hang your reputation on a singular effort from the past. People with strong personal brands are always improving and making sure that they are significant to those they care about. When you know that you have something of value to offer, your self-esteem soars.

Your personal brand shows your authenticity from the inside out. Your brand done well highlights your strengths and gives you a direction in which to use those strengths – no matter what your age.

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