Shedding others’ ideas and expectations

Becoming an authentic human being means that you accept yourself for who you are. Everyone has different approaches to life, likes and dislikes, and skills and talents.

Most likely, when you were in junior high, standing out was deadly. At that age, nothing is more important than fitting in. But fitting in can carry you only so far. At some point, if you truly want to succeed and shine, you have to figure out how to differentiate yourself from the crowd.

I’m not saying that you need to stop caring about what other people think or to stop listening to what your loved ones think is good for you. Instead, in this book I ask you to make an honest assessment of what you want and who you are. You can’t build a personal brand based on someone else’s ideals. If you did, you’d be a fake.

Taking an honest assessment about who you are and what you want means looking at what you do well and owning it, as well as knowing what you don’t do well and recognizing those limitations. You definitely should seek input from others during this process. However, you can’t let them determine who you will be. Personal branding is about you being you in the most authentic way.


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