Why Your Personal Brand is so Important – WHOA! Network

By Mary Eileen Williams

Okay… so you’re like me—an everyday kind of gal—and wonder how in the world a personal brand could make a difference in your life. Well, according to Susan Chritton, a Master Personal Brand Strategist and the author of Personal Branding for Dummies, consciously creating a brand for yourself will enhance your relationships, build your self-esteem, and help you reinvent yourself in ways that are meaningful to you.

Whether you’re looking for a job, wanting to build a bigger presence at work, or hope to contribute to your community through volunteer opportunities, developing a personal brand will help you distinguish yourself as a person of substance. Moreover, as you change and evolve at midlife, your personal brand becomes even more important. Women especially strive to become more authentic and connect deeply with our innate wisdom and gifts as we age, and a personal brand will help us share our talents in ways that are meaningful to us.

Therefore, if you’re hoping to get more out of your life at this transformative time, I invite you to take a look at this short, 15-minute video. It’s the second in my broadcast series for the WHOA! (Women Honoring Our Age) Network and Susan’s ideas will have you thinking of yourself and your brand from a fresh perspective.

After all, we’ve spent years catering to the needs of others and now is the time to concentrate on our selves. So, take a look, connect with your special gifts, and brand yourself for success… it’s the FEISTY thing to do!

Why Your Personal Brand is so Important – WHOA! Network



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