About Susan Chritton

“I see every one of my clients as an integral part of the world, and each one has something important to offer. Through our work together – I help them find it.”

Empowering profound transitions in people’s professional lives for the past 20+ years as an Executive Career Coach, Master Personal Branding Strategist, and Certified Applied Positive Psychology Practitioner, Susan Chritton, brings direction, creativity, and enthusiasm to professionals looking to engage their authentic self in the world. She empowers her clients to step into and fully utilize their humanness in their work.

Approachable, curious, and pragmatic, she guides her clients – high performers, executives in transition, and thought leaders – in a facilitated process that unearths thought-provoking insights into who they are, the intrinsic value they provide, and a plan to capitalize on their innate gifts and their desire to have an impact in the world.

Susan has been deeply immersed in this work as an Executive Coach, Master Personal Brand Strategist, and Certified Career Counselor for a top-tier management consulting firm in partnership with global branding icon and pioneer, William Arruda. Her most recent focus is as an Elite Career Transition Coach for a multiple award-winning outplacement firm. For the past several decades, Susan has touched and enabled the transformation of hundreds of individuals’ lives across the U.S. and internationally.

As a fervent, lifelong learner, Susan possesses an extensive array of credentials, including a Master of Education in Career Development, certifications in Positive Psychology, Personal Branding, 360Reach, and Brain-Based Success Coaching, as well as authorship of Amazon’s best-selling personal branding book, Personal Branding for Dummies.

But it is not the spectacular array of discerning credentials that defines Susan’s magic.

For Susan’s magic draws upon her own lifelong experiences, challenges, and transitions, as well as her unequivocal enthusiasm and deep care for her clients. It is her ability to meet clients where they are at in their journey, and provide a ‘safe place’ that allows them to be vulnerable, reflective, and honest with themselves about who they are, where they are struggling, and what they need to feel truly fulfilled and satisfied at this evolution in their lives and career. 

She sees the individual uniqueness of her clients in transition and helps them embrace their next steps – to see the possibilities and take an active role in the direction of their lives and realize that being who they are actually lets them achieve what they want to be.

Bringing to the table her unique formula of good judgment, intelligence, adventure, and curiosity, with unbridled optimism, Susan quickly wins her clients over, and guides them in a process that is lively and fun.

In her spare time, you can find Susan tending to her thousands of bees as a beekeeper, participating in book clubs, traveling the world, and zipping around on her red Vespa to yoga class.  

My Credentials