Personal branding is about finding your voice, taking ownership of your career path, and feeling empowered in what you contribute to the world. Your personal brand helps you make the most of what you’ve got to offer.
Personal branding tells a story about what you bring to the table—it infuses life into a boring bio or a bland LinkedIn profile that acts as a mere marker of who you are. With personal branding, you can get clarity about who you are and what you deliver. Stand out from your competitors and attract the opportunities you want.
Personal branding helps you have more impact and enjoyment in your work, your life, and your community.
Here is how an 8-session program works:
Step 1: Brand Clarity & Planning Intake Session / Goal Setting
Pre-work: Complete Intake form and return it to Susan Chritton. Gather 40+ emails of potential respondents to 360Reach survey.
Session 1
Discuss Goals for the program and intake form; Review 360Reach instructions and Self-Assessment portion of the assessment.
Homework
Take 360Reach self-assessment and send out 360Reach to 30-40+ people. Susan will remind respondents to complete the Assessment. Take the CliftonStrengths34 assessment and VIACharacter Strengths. Do Values exercise. Read Chapters 1-4 in Personal Branding for Dummies.
Session 2
Self-Assessment / Gathering the Pieces
Discuss the Strengths report. Begin the Personal Branding Profile.
Homework
Closeout 360Reach Survey and read over report for meeting. Do Vision and Purpose exercises.
Session 3
Review 360Reach Report
Identify additional coaching goals. Debrief vision, passions, purpose, and values activities; discuss brand attributes, skills, and leadership competencies from 360Reach.
Homework
Add additional information to Personal Branding Profile table. Read Chapters 5- 7 – in Personal Branding for Dummies. Do Same/Different exercise.
Session 4
Personal Brand Profile Target Market & Differentiators
Identify Target Market and Competitors. Identify differentiators. Begin to craft Personal Brand statement.
Homework
Add Target Market and Differentiators to Personal Brand Profile Table. Draft Personal Brand Statement. Read Chapter 8 in Personal Branding for Dummies.
Step 2: Messaging & Communication Messaging
Session 5
Review personal brand statement, discuss communication styles and build Communication Wheel. Discuss Branded Bio and incorporating brand into communications materials.
Homework
Write Draft Bio. Keep adding to personal story collection; Read Chapter 9 in Personal Branding for Dummies.
Note: This would be the time to engage a resume writer for your branded documents if needed.
Session 6
Bios & Profiles
Review Bio, LinkedIn profile, Social Branding bios.
Homework
Identify social media that you would like to add to your communications plan. Read Chapters 10-11 in Personal Branding for Dummies.
Session 7
Platform-Specific Messaging/Thought Leadership
Build Communication Plan/Thought Leadership. Review social media and other baseline data for selected platforms, determine tone and messaging strategy for selected platforms.
Homework
Review and implement Communication Plan. Read Chapters 12-16 in Personal Branding for Dummies.
Step 3: Brand Ecosystem – Strategies for Success
Session 8
Debrief brand environment observation; discuss network building. Wrap up loose ends and determine how to keep sustainable activity moving forward.
Homework
Live your personal brand every day!
Susan is a Master Personal Brand Strategist and thought partner with a creative and pragmatic approach to personal branding. She contributes many hours outside of client meeting time to support you in building your brand.