If you could be known for one thing, what would it be? I often ask someone to describe themselves in one word. Most people stumble over that answer because they think of themselves as a compilation of many qualities. I don’t really like narrowing myself to one core word either but there is a reason … [Read more...] about What is your One Word?
Regardless of what you call your introduction - the elevator pitch, the 30-second commercial, or the personal commercial, you need to be able to describe (quickly!) who you are, what you do, and the elements of your personal brand. At its best, your personal commercial sparks the interest of the … [Read more...] about Crafting Your Personal Commercial
Having colleagues and friends for support makes managing change so much easier. Last March I received a call from Wiley Publishing asking me if I would be interested in writing Personal Branding for Dummies. I consider myself an expert in the field but had only written articles, never a book. While … [Read more...] about Managing Personal Change
It is February – the month of love. Love is actually the most important ingredient of your personal brand. Self-love that is, which means self-acceptance. You need to be able to look closely at yourself and be willing to grow and change so that you can align who you are on the inside with who you … [Read more...] about The Heart of Your Personal Brand