Regardless of what you call your introduction - the elevator pitch, the 30-second commercial, or the personal commercial, you need to be able to describe (quickly!) who you are, what you do, and the elements of your personal brand. At its best, your personal commercial sparks the interest of the … [Read more...] about Crafting Your Personal Commercial
Managing Personal Change
Having colleagues and friends for support makes managing change so much easier. Last March I received a call from Wiley Publishing asking me if I would be interested in writing Personal Branding for Dummies. I consider myself an expert in the field but had only written articles, never a book. While … [Read more...] about Managing Personal Change
The Heart of Your Personal Brand
It is February – the month of love. Love is actually the most important ingredient of your personal brand. Self-love that is, which means self-acceptance. You need to be able to look closely at yourself and be willing to grow and change so that you can align who you are on the inside with who you … [Read more...] about The Heart of Your Personal Brand
What is your One Word?
If you could be known for one thing, what would it be? I often ask someone to describe themselves in one word. Most people stumble over that answer because they think of themselves as a compilation of many qualities. I don’t really like narrowing myself to one core word either but there is a reason … [Read more...] about What is your One Word?
Reinventing Yourself in a Time of Transition
If you’re facing a transition in your life, here are some tips to help you with your reinvention: Be inspired and trust the process. Allow a sense of wonder and divine timing to enter your life. Remember all of the times when you’ve heard someone say, “That was the best thing that ever happened … [Read more...] about Reinventing Yourself in a Time of Transition
Being Seen – More Strategy than Budget
Personal branding is about showing the world the best of who you are even if you haven’t quite become that yet. I’m reminded of a story about a friend’s mother in her early years. She was a young aspiring dancer in New York who had her sights set on marrying a man of stature and means. She and her … [Read more...] about Being Seen – More Strategy than Budget