Regardless of what you call your introduction - the elevator pitch, the 30-second commercial, or the personal commercial, you need to be able to describe (quickly!) who you are, what you do, and the elements of your personal brand. At its best, your personal commercial sparks the interest of the … [Read more...] about Crafting Your Personal Commercial
Personal Branding for Dummies
Managing Personal Change
Having colleagues and friends for support makes managing change so much easier. Last March I received a call from Wiley Publishing asking me if I would be interested in writing Personal Branding for Dummies. I consider myself an expert in the field but had only written articles, never a book. While … [Read more...] about Managing Personal Change